Borsalino - Good enough for Charlie Russell

In the previous post I covered a little bit of history regarding Borsalino Hats, but I neglected to tell you a little about Giuseppe Borsalino, the founder of this world famous hat company.

One of the first, if not the first industrialist of any stripe in Europe to have a pension plan AND health insurance for his employees, his hats went worldwide fairly rapidly. He went from learning how to make a hat in France in the early 1850's, to employing over a thousand people in his single factory at the turn of the century when he died. The company continued to grow (and stayed in the family), and by 1913 employed over twenty-five hundred workers turning out literally millions of hats.Why would that be important?

If you want to produce a quality product and have many someones do your "work" for you, the best way to insure success is to pay them like you want them to stay. Cheap labor is easy to find, but a worker who is not paid fairly will not produce a quality product. It's the same in any game.

Greg and Madge Allen own the only REAL Men's clothing store in Helena, Montana. They sell women's clothing as well (the Sheila's part), but I despise shopping for clothes at the Big Name stores. This business is Brick and Mortar. It's on Last Chance Gulch. It feels like the Larson's Clothing store in Shelby, Montana, where I purchased my clothes as a young man.

I won't reveal the Borsalino I'm now wearing, except to give you a couple of hints: Where did Giuseppe learn to make hats? What does a properly attired French artist wear?

I won't make you guess.

Borsalino, By George!

An over-sized stiff cardboard mailer is the foundation for this piece of NEW mail art. It came from the Borsalino office in New York, but I'm thinking perhaps that Borsalino sent out their catalogs in this mailer. I did not question the proprietor of the only real Men's (and women's) clothing store here in Helena, but I never look a gift horse in the mouth. Inside the mailer was a small advertising card which is a reprint of a poster or perhaps a window card for - Borsalino Hats.

I had to remove the three stamps that were on this mailer and replaced them with three Birds of Prey stamps. The mailer required $1.90 in postage, but I simply overfranked it so that a meter strip wouldn't be used. I like stamps. I actually wish that the Bogart stamps would have pictured him in his fedora - which was a Borsalino, but alas - The stamp salvage from the sheet does show him in his hat, but I didn't know if anyone would make the connection with the mailer.

The Borsalino lettering is embossed - quite dramatically, but it was white just as is the rest of the mailer. Rich looking by itself, but I dug out my Gold leaf supplies and spent an hour remembering how to use PVA for the gold adhesive before I touched it. I actually got the entire lettering out of three leaves of the gold. I know it doesn't look too dramatic the way it reproduces, but this was one I had to share.

The chair, hat, cane and gloves are from another old Borsalino advertising poster.