Saturday, March 5, 2011

Baby Ruth Flies Again

Back in August of last year, I put up a post of a billhead which referred to a sale of Baby Ruth Candy Bars which I obtained from a Michael Popek of Forgotten Bookmarks via SusanE at This Old Paper. It was great fun to put together that post (and the image), primarily because I was to learn a great deal about the way that the candy was merchandised across the country.

The Baby Ruth candy bar was THE Gravy Train for a fellow by the name of Otto Y. Schnering, who not only knew how to make a good candy bar, he also knew how to promote it.

In 1926, Otto hired a barnstorming air racer by the name of Doug Davis to spread Baby Ruth candy bars far and wide - from the air. Davis had three Waco airplanes and two former military pilots with which he was barnstorming the Southern states and he called it the Davis Flying Circus. It was quickly turned into the Baby Ruth Flying Circus. Check the link above for more information about what became a sensation from the skies when Davis started dropping Baby Ruth candy bars tied to rice paper parachutes - in over forty states across the United States. The second image I've posted above is from a Milwaukee, Wisconsin, newspaper advertisement announcing a Candy Drop over that city.

Even more interesting than the Baby Ruth Flying Circus is the story of Paul Tibbits, who garnered a ride in Davis' Waco to serve as the bombadier for one of the Candy Drops in Florida in 1927.

Paul Tibbets was born in 1915 to Enola Gay and Paul Warfield Tibbets in Quincy, Illinois. In 1924, the Tibbets family moved to Florida. Paul was nine. On a warm summer day in 1927, barnstorming pilot Doug Davis, let twelve-year old Paul ride in his Waco 9 airplane and toss Baby Ruth candy bars to the crowds at Hialeah racetrack and Miami Beach. Tibbets always traced his interest in aviation to that day.

Do you recognize the name of Paul's mother?  Sixty-five years ago last August, Paul Tibbits flew the B-29 Enola Gay over Hiroshima, Japan, and will be forever remembered in history books, as will his mother.

I acquired the Curtiss Candy Company billhead several months ago, and I decided to do something about putting another Baby Ruth airplane on it. My art probably doesn't make you want to go buy a Baby Ruth, but you'll perhaps think of my art the next time you pay 75 cents for a nickel candy bar!


  1. Well here I am Dave! Back from a rather longish break from blogland and really enjoying all the catching up I'm doing with everyone's blog art. Love, love love your previous post mail art. I want, I want!!!! This post is also so very inspiring. I remember when you first did Babe Ruth!

  2. Oh, and btw - I think you need to change your blog link to me in your side-panel. It's now:

  3. I still like Baby Ruth candy but there was some serious competition back in the day. It was Butterfinger. As I recall the texture and flavor were a lot alike. Nice post. Liked the airplane.

  4. SWEET!! Why is it this era of advertising is so appealing and enticing, while today's is so obnoxious? Except for a certain little green gheko, I run the other way.

  5. Dave - It just makes me happy to see Baby Ruth soaring, again !