Wednesday, May 16, 2012

Borsalino, By George!

An over-sized stiff cardboard mailer is the foundation for this piece of NEW mail art. It came from the Borsalino office in New York, but I'm thinking perhaps that Borsalino sent out their catalogs in this mailer. I did not question the proprietor of the only real Men's (and women's) clothing store here in Helena, but I never look a gift horse in the mouth. Inside the mailer was a small advertising card which is a reprint of a poster or perhaps a window card for - Borsalino Hats.

I had to remove the three stamps that were on this mailer and replaced them with three Birds of Prey stamps. The mailer required $1.90 in postage, but I simply overfranked it so that a meter strip wouldn't be used. I like stamps. I actually wish that the Bogart stamps would have pictured him in his fedora - which was a Borsalino, but alas - The stamp salvage from the sheet does show him in his hat, but I didn't know if anyone would make the connection with the mailer.

The Borsalino lettering is embossed - quite dramatically, but it was white just as is the rest of the mailer. Rich looking by itself, but I dug out my Gold leaf supplies and spent an hour remembering how to use PVA for the gold adhesive before I touched it. I actually got the entire lettering out of three leaves of the gold. I know it doesn't look too dramatic the way it reproduces, but this was one I had to share.

The chair, hat, cane and gloves are from another old Borsalino advertising poster.

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